OnInnovation: Visionaries thinking out loud. A video oral history project advancing a culture of innovation powered by The Henry Ford.
Unser had automobile racing in his blood. His brother and uncles all raced, and two of them -- his Uncle Joe and his oldest brother, Jerry -- lost their lives in racing-related accidents. A driver as well, Unser's father was a respected mechanic with a garage on Route 66. From his earliest days racing modified passenger cars on dirt tracks near Albuquerque, Unser learned how to make things work on a shoestring and without buying the newest or best parts. This skill prepared Unser well for a career of continuous experimentation and refinement of virtually every aspect of automotive performance.
Like many race car drivers and automobile technicians, Bobby Unser recognized that every performance advantage, even a small one, could spell the difference between winning and losing. As a driver, he brought a hands-on perspective to his experiments in the shop. Despite never finishing high school, he instinctively applied the scientific method when solving technical problems. His systematic, intensely practical approach led to a quick, inexpensive method of measuring airflow under race cars, putting him at the forefront of the new aerodynamic development known as "ground effects."
Bobby Unser takes us inside the automobile racing world to understand firsthand how innovation happened -- and how some of racing's greatest personalities and organizations collaborated and competed in their pursuit of success.
Watch the Complete Interview
Download the Interview Transcript (PDF)
Download the Highlight Video Transcript (PDF)
Why We Love This Innovator
Walnut Shells Make Better Tires
with Bobby UnserLength: 4:22
Mental Attitude is Key to Success
with Bobby UnserLength: 3:02
The Unsers are a Racing Family
with Bobby UnserLength: 4:22
Failure Can Lead to Success
with Bobby UnserLength: 2:45
Learning to Innovate
with Bobby UnserLength: 2:00
Winning Pike's Peak
with Bobby UnserLength: 3:47
Co-Founder, Apple Computer
Wozniak's inventions and machines are credited with contributing greatly to the personal computer revolution of the 1970s.
In 1962, Shelby designed the Cobra sports car and went on to become one of the premier high-performance automobile designers.
Founder, Ford Motor Company
Henry Ford's innovations, such as the Model T and the development of the modern assembly line, revolutionized the way the world travels.
Wilbur and Orville Wright
When it came to the problem of flight, Wilbur and Orville Wrights' systematic approach led to insights that simply eluded their contemporaries.
Director of Media
and Film Relations
Chief Marketing Officer
Chief Learning Officer
We have designed the program to encourage sharing of our online materials for personal use and for educational use. Some content is available for download with a Creative Commons license.
Learn More About Our
Creative Commons License
Be the first to be notified as interviews are posted, go behind the scenes of the interviews and stay up-to-date with breaking news.