OnInnovation: Visionaries thinking out loud. A video oral history project advancing a culture of innovation powered by The Henry Ford.
Tell me a little bit more about the philosophy of how you make that all work, how you attract the people, and how you manage it. You talk about the first principles of physics. Do you actually apply the principles of physics to your philosophical thinking of how to do this? Or, take me into that realm.
Well, what does the phrase "reason from first principles" mean in physics? It means that you go to the very basic laws of physics, the things to which we believe to be extremely well demonstrated. In other words, the reason they call it a law is that no one has ever demonstrated an exception to that, ever. That's how it qualifies as being a law.
But even then, laws can be broken where you can find some corner case in a very unusual circumstance that will break it. And that's the transition from Newtonian to Einsteinian mechanics. Newtonian mechanics are actually extremely predictive of reality except as you approach the speed of light. Since, you know, back in the day with their primitive instruments, they couldn't detect these tiny little differences. So you know Newtonian mechanics appeared to predict everything perfectly.
But you take these very fundamental laws and you say, "Now let's use those as the ingredients from which we will construct a conclusion, a theory. 'Cause we know that base is sound, and we, so, therefore, if we're able to combine those elements in a way that's cogent, that conclusion will be sound. That's what I mean by reason and conclusive first principles. And I think that general approach can be taken in many fields.
What do I look for? It depends on the task. You know, it's different, and I'm not necessarily looking for someone who has brilliant analytical ability if their job is going to be assembling hardware. But I think, generally, I look for a positive attitude and are they easy to work with, are people gonna like working with them? It's very important to like the people you work with, otherwise life [and] your job is gonna be quite miserable. And, in fact, we have a (CLEARS THROAT) a strict "no-assholes policy" at SpaceX. And we fire people if they are. I mean, we give them a little bit of warning. But if they continue to be an asshole, then they're fired.
Co-Founder, Apple Computer
Wozniak's inventions and machines are credited with contributing greatly to the personal computer revolution of the 1970s.
In 1962, Shelby designed the Cobra sports car and went on to become one of the premier high-performance automobile designers.
Founder, Ford Motor Company
Henry Ford's innovations, such as the Model T and the development of the modern assembly line, revolutionized the way the world travels.
Prolific Inventor, Change Agent
Thomas Edison is one of the most prolific inventors who ever lived. His breakthroughs have had a profound effect on virtually every aspect of daily life.
Wilbur and Orville Wright
When it came to the problem of flight, Wilbur and Orville Wrights' systematic approach led to insights that simply eluded their contemporaries.
Visionary of Solar-Hydrogen-Based Economy
Ovshinsky, together with his wife, Iris, developed an array of energy and information-related inventions that have advanced technologies and industries.
Director of Media
and Film Relations
Chief Marketing Officer
Chief Learning Officer
We have designed the program to encourage sharing of our online materials for personal use and for educational use. Some content is available for download with a Creative Commons license.
Learn More About Our
Creative Commons License
Be the first to be notified as interviews are posted, go behind the scenes of the interviews and stay up-to-date with breaking news.