OnInnovation: Visionaries thinking out loud. A video oral history project advancing a culture of innovation powered by The Henry Ford.
Current Innovators







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Charles Elachi
Dan Gurney
Jim Hall
Chuck Jones
Interactive Transcript
ELON MUSK:
I think it's really a mindset. You have to decide. We're going to try to do things differently. Well, provided that they're better. You shouldn't do things differently just because they're different. They need to be different or better. But I think you have to sort of decide. Let's think beyond the normal stuff and have an environment where that sort of thinking in encouraged and rewarded and where it's okay to fail as well. Because when you try new things, you try this idea, that idea, (CLEARS THROAT). Well, (CLEARS THROAT) a large number of them are not gonna work, and that has to be okay. If every time somebody comes up with an idea it has to be successful, you're not gonna get people coming up with ideas.
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